About us

77 PARK ROW is more than just a clothing brand—it’s a testament to resilience, triumph, and the unshakable power of women who refuse to give up. Each piece we create is inspired by the storms we face, the darkness we overcome, and the light we find within ourselves when we rise stronger than ever.

Our mission is to empower women through bold, unapologetic fashion that reflects their strength, ambition, and individuality. We want every woman who wears 77 PARK ROW to feel seen, valued, and unstoppable.

The journey to 77 PARK ROW wasn’t easy. In 2019, I launched an online boutique that grossed over $200K annually growing in year—all organically. But success came at a cost. Running the business alone left me burnt out, and in 2023, I had to close the boutique. The loss of my business quickly spiraled into losing all I worked so very hard for. For the first time in years, I felt like I had lost it all.

It was the darkest period of my life, but it was also when I made a decision: I would rebuild, brick by brick, no matter how long it took. I realized my story wasn’t just about losing everything—it was about finding the strength to get it all back. That’s where the vision for 77 PARK ROW was born.

77 PARK ROW is my way of turning pain into power. It’s for women like me who have faced setbacks but refuse to let them define their future. It’s a reminder that we can bear the storm, overcome the darkness, and emerge stronger, wiser, and unshakable.

77 PARK ROW is a movement for women who are ready to embrace their strength and live boldly. Whether it’s through a hat with a bold message like or a hoodie that says “Unbothered,” every piece is a celebration of triumph, resilience, and unapologetic self-expression.

We blend faith, ambition, and style, reminding women that they can balance grit and grace, hustle and healing, and ambition with confidence.

I know what it feels like to lose everything. But I also know the power of starting over. 77 PARK ROW is my story, but it’s also yours. It’s for the women who are rebuilding, for the women chasing their dreams, and for the women who won’t stop until they get everything they deserve.

When you wear 77 PARK ROW, you’re not just wearing clothes—you’re wearing a story of strength, resilience, and unapologetic power. You’re stepping into your rich girl era and claiming what’s yours.

77 PARK ROW isn’t just about fashion—it’s about what you stand for. Whether you’re wearing one of our statement hats or stepping out in a hoodie that declares your truth, you’re joining a community of women who uplift, inspire, and thrive together.

Welcome to 77 PARK ROW. Welcome to your comeback story.

Want to stay connected? Join our movement on Instagram and tag us @77PARKROW to show us how you wear your triumph!